Training by creative design
Two tools exist to do a difficult DIY job. One has been better designed so you can complete the job in half the time and get a better result. Which one do you choose?
It's exactly the same with training. Eureka puts more thought into how the training is designed and delivered so that you get more out of the experience. Everything is focused on making the training as practical as possible so that you can start applying the learning to your sales and marketing communications immediately.
#1 The content of each workshop is the result of extensive research into big brand case histories, proven creative marketing strategies and techniques as well as behavioural science insights.
#2 Each element of the training is structured around a 3 step process of Explanation, Example and Exercise.
#3 Creative thinking exercises underpin all the training and recognize that creativity, or the ability to think creatively, is a natural part of human intelligence we can all develop.
Eureka founder and workshop leader, Bob Maddams
In an award-winning advertising and marketing career Bob has worked as a copywriter at leading London advertising agencies M&C Saatchi and Ogilvy & Mather, and for some of the UK’s leading brands including British Airways, Barclays and Inter-Continental Hotels. He later developed behaviour change campaigns in the developing world where he worked for Unicef, the United Nations, Oxfam, Water Aid and Womankind. Bob's journalism career includes writing for The Times, The Guardian, The Daily Telegraph, Marketing Week and Campaign magazine. Bob is also a City & Guilds qualified media skills trainer and is a guest workshop leader at the University of Sussex School of Business.
Every attendee leaves with a free copy of the Eureka Creative Communications Handbook.