What we're told we forget,
but what we do we understand

Training by creative design

A more creative approach

All our training is based on the principle that what we’re told we forget, but what we do we understand. Eureka courses don’t just tell you what to do, they show you how to think.

Smarter by design

We put more thought into our training so that you get more out of it. All our courses follow the formula of Example, Explanation and Exercise.


Training content is the result of years of research into the knowledge and insights of established business leaders, marketing thinkers and behavioural scientists.

Works everywhere

Because the training is focussed on how the mind reacts, Persuasion Communication works in both the online and offline arenas. Everywhere, in fact, from a tweet to a TV commercial.

Wider application

Many of these persuasion principles can also be applied in business generally, as well as management, negotiating, networking and pitches and presentations.

City & Guilds qualified

Training designer and workshop leader, Bob Maddams, is a City & Guilds qualified business trainer and guest workshop leader at the University of Sussex School of Business.

Real world experience

Bob has also worked for famous name brands at leading London advertising agencies, as a journalist for national newspapers, and as a specialist in behaviour change communications for Unicef and the United Nations.

Eureka founder and workshop leader, Bob Maddams

In an award-winning advertising and marketing career Bob has worked as a copywriter at leading London advertising agencies M&C Saatchi and Ogilvy & Mather, and for some of the UK’s leading brands including British Airways, Barclays and Inter-Continental Hotels. He later developed behaviour change campaigns in the developing world where he worked for Unicef, the United Nations, Oxfam, Water Aid and Womankind. Bob's journalism career includes writing for The Times, The Guardian, The Daily Telegraph, Marketing Week and Campaign magazine. Bob is also a City & Guilds qualified media skills trainer and is a guest workshop leader at the University of Sussex School of Business.

Free Handbook

Every attendee leaves with a free copy of the Eureka Creative Communications Handbook.


This product has been added to your cart