A "brains on" learning approach
Workshops run on our “3 Es” model of Explanation, Example and Exercise. First, each element is explained; then you are shown real world, famous name, brand examples of it at work; and then you apply the principle in a structured exercise to your own business marketing.
The exercises are guided by the workshop leader and attendees work in buddied-up teams of two or more. The workshops have been described as like working in the creative department of a marketing agency. So it's about taking part, not taking notes. But, rest assured, you will never be judged, only encouraged.
Plus, you'll leave with a free copy of the Persuasion Communication handbook which includes everything covered in the workshop, together with extra learnings, techniques and insights which effectively doubles the content of each workshop.
Workshop leader, Bob Maddams
In an award-winning advertising and marketing career Bob has worked as a copywriter at leading London advertising agencies M&C Saatchi and Ogilvy & Mather, and for some of the UK’s leading brands including British Airways, Barclays and Inter-Continental Hotels. He later developed behaviour change campaigns in the developing world where he worked for Unicef, the United Nations, Oxfam, Water Aid and Womankind. Bob is also an award-winning features journalist and has written for The Times, The Guardian, The Daily Telegraph, Marketing Week and Campaign magazine. As well as Eureka, Bob runs Brighton Copy & Content, a marketing communications consultancy. Bob is also a City & Guilds qualified media skills trainer, has taught marketing communications courses at Hove College, and is a guest workshop leader at the University of Sussex School of Business.