Big thinking for small and medium size businesses
All marketing communications seek to persuade. But where does persuasion happen? Does it happen on screen, on the page or in the human mind?
Persuasion Marketing Communication shows you how to make all your sales and marketing communications more effective by being more persuasive. It does this by talking to the human as well as the algorithm through a combination of creative marketing and direct response communication techniques, and the behavioral science insights that influence human decision making.
Impact, Information & Influence
To be effective every piece of marketing content has to have Impact, Information and Influence:
#1 Influence so that messages first stand out and win attention.
#2 Information so that marketing messages are relevant and say the right things in the right way.
#3 Influence so that people are persuaded to take the desired action.
Eureka runs a range of Persuasion Marketing Communication workshops and training programmes which show you how to apply these principles to all your sales and marketing communications including websites, social media, digital and content marketing, search, advertising, presentations and networking.
Watch the video
Persuasion doesn't happen on screen, or on the page, it happens in the human mind.
Our video explains the behavioral science approach which is one of the key elements behind Persuasion Marketing Communication.
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Who are the workshops are for
- Small and medium size businesses
- Start-ups and solopreneurs
- Charities and non-profits start-ups
- Consultants and freelancers
- Digital marketing and social media agencies
What our clients say
"The workshops have transformed the way we think about our sales and marketing efforts. This stuff is clever and it really works." Paul Booth, Chief Executive, Nannyjob