Communication is all about persuasion
Eureka workshops show you how to communicate more creatively, persuasively and effectively. The workshops have a focus on sales and marketing communications but the principles apply to all forms of communication including HR, motivation and management. All forms of communication seek to persuade, and the workshops are based on the Persuasion Communication Process which combines proven creative strategies and techniques with the behavioural science insights that influence decision making. It's big thinking for small and medium size businesses.
The Art, Craft and Science of Persuasion Communication
To be effective each and every communication has to do three things:
#1 Stand out and get noticed – which requires knowing which creative strategies and techniques to use.
#2 Say the right things in the right way – which requires understanding your audience, what's relevant to them and how to write and use language persuasively.
#3 Influence people to take the desired action – which requires understanding how to apply the behavioural science insights that affect human decision making.
Watch the video
Persuasion doesn't happen on screen, or on the page, it happens in the human mind. Our video explains the behavioral science approach which is one of the key elements behind Persuasion Communication.
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Persuasion doesn’t happen on the screen, or on the page, it happens in the mind. So if we're going to communicate more effectively we need to understand how our minds react to messaging and what influences human decision making. Eureka workshops show you how to talk to the human and not the algorithm and works wherever wherever your audience is - on websites; on social media; in search, print and advertising; even in presentations and networking. And because it's all about the human and not the platform, it's the only communications approach you'll ever need.
You're a lot more creative than you think
Showing you how to think more creatively underpins everything we do. We're all of us creative because creativity, or creative thinking, is a natural part of human intelligence and we all have it. What's more, creative thinking is based on a set of simple principles that can be taught and anyone can learn. Eureka workshops are all about developing your own in-built creative thinking and making it work for you and your business.
Who are the workshops are for
Small and medium size businesses, charities and non-profits, start-ups, consultants and freelancers can all benefit from applying the Persuasion Communication approach. This includes digital and social media agencies who are looking to add more creative firepower to their technical expertise.
Workshops, coaching & training packages to suit your needs
- small group workshops
- curated in-company training programmes
- bespoke one-to-one coaching
What our clients say
"The workshops have transformed the way we think about our sales and marketing efforts. This stuff is clever and it really works." Paul Booth, Chief Executive, Nannyjob