eureka
sales and marketing communications training

Persuasion Communication

Eureka runs training courses, webinars and workshops in sales & marketing communications.

We are the creators of the Persuasion Communication approach which harnesses creative thinking strategies with the latest academic research and marketing intelligence, and the behavioural science insights that influence human decision making.

Big thinking for small and medium size businesses

All sales and marketing communication, both online and offline, is about persuasion. But where does persuasion actually happen? does it happen on screen, on the page, or in the human mind?

Persuasion happens in the mind. So if your sales and marketing messages are going to be effective they have to understand how your customers' minds work when they react to sales and marketing messages and make buying decisions.

Persuasion Communication is based on Impact, Information and Influence. Impact so that your sales and marketing messages first stand out and win attention. Information so that they're relevant and say the right things in the right way. And Influence so that people are persuaded to take the desired action. 

Eureka runs a range of Persuasion Communication workshops and training programmes which show you how to apply these principles to all your sales and marketing communications including websites, social media, digital and content marketing, search, advertising, presentations and networking.

Persuasion Communication explained in 60 seconds

Watch our video which explains the behavioural science behind the Persuasion Communication approach.

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Who are the workshops are for

  • Small and medium size businesses
  • Start-ups and solopreneurs
  • Charities and non-profits start-ups
  • Consultants and freelancers
  • Digital marketing and social media agencies

What our clients say...

"The workshops have transformed the way we think about our sales and marketing efforts. This stuff is clever and it really works." Paul Booth, Chief Executive, Nannyjob

 

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