Creativity is the fuel that powers all sales & marketing communications. The more creative your messaging, the more it stands out and wins attention. But what most people don't realise is that first and foremost creative thinking isn't a talent, it's a technique, which means that like all techniques it can be taught. What's more, anyone can learn to become a more creative thinker. You just need to know how.

The creativity guru, Sir Ken Robinson, put it best when he said, "We're all creative. If you're human it ccmes with the kit".

Dobono's six hats of creative thinking

A 4-step formula for having great ideas

Training your brain to be more creative

Convergent v divergent thinking

Mind mapping - a technique for seeing things differently

How to spot great creative thinking (and steal it) 

The most important thing to know about being creative, or becoming a more creative thinker, is that it can be taught. We are all of us naturally creative (even if many people think they aren't) and creative thinking is a technique, which, like all techniques, can be taught.