How to turn your business into a brand
There's a lot more to branding than having a pretty logo on a business card. The benefits of turning your business into a brand include making all your sales and marketing work harder, making your business story and values more engaging, and building real long-term value into your business.
In this workshop you'll learn how to apply the 3-step process of turning your product or business into a successful brand, based on:
Brand position - how to define your brand in its marketplace
Brand communications - how to convey your brand values including establishing your brand tone-of-voice
Brand management - how to leverage your brand at every customer touch point
You'll leave with a complete understanding of the mechanics of how to turn your business into a brand, together with the practical skills to make it happen.
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