There's a lot more to branding than having a pretty logo on a busine card . The benefits of turning your business into a strong brand include making all your sales and marketing work harder, making your business story and values more engaging, and building real long-term value into your business.  

Any business or charity, of any size, can be turned into a strong brand through the 3 steps of brand positioning, brand communication and brand management. The workshop guides you through the entire process with insights from successful, famous name brands, and exercises that allow you to apply the learning to your own business or charity. So that you'll leave with a complete understanding of the mechanics of how to turn your business into a brand, together with the practical skills to make it happen.