Behavioural Economics & The 6 Yes Triggers of Persuasion
The more we're bombarded with sales and marketing messages, the more we rely on mental shortcuts to help us make buying decisions. Welcome to the fascinating world of Behavioural Economics and Nudge Theory.
The workshop is based on the best-selling book Influence, the Psychology of Persuasion, by Dr. Robert Cialdini who identified the 6 key nudges we use every day when making buying decisions. They are Reciprocity, Liking, Authority, Scarcity, Consistency and Social Proof. However, we like to call them by a more simple term: the 6 Yes Triggers. The workshop examines them one-by-one and shows you how to apply them to your own sales and marketing.
We'll also delve into other key behavioural biases that affect what makes us buy one offer and ignore another. These include Fear Of Missing Out (FOMO), Loss Aversion, Anchoring and Price Architecture. You'll learn how to apply them to your business and gain a deeper understanding of the mental processes going on in the minds of your customers.
You’ll also learn how to apply behavioural science thinking more widely across your business and how to communicate more persuasively with your suppliers and staff as well. What’s more, you’ll find out how to do this in an ethical fashion that doesn’t manipulate people but helps them arrive at good buying decisions they'll feel comfortable with.
The workshop is based on the work of best-selling author and expert Dr. Robert Cialdini.