Behavioural Economics for Business

The 6 Yes Triggers of persuasion

The more we're bombarded with sales and marketing messages, the more we rely on mental shortcuts to help us make buying decisions. This is the fascinating world of behavioural economics and Nudge theory. 

Psychologists and behavioural scientists have identified the 6 key mental shortcuts we use when we react to sales and marketing messages, and this workshop shows you to apply this thinking to your sales and marketing - both online and offline, including social media. 

You’ll learn how to apply behavioural science thinking to your business and how to communicate more persuasively with your customers. What’s more, you’ll find out how to do so in an ethical fashion that doesn’t manipulate people but helps them arrive at good buying decisions.

The workshop is based on the 6 basic Yes Triggers identified by Dr, Robert Cialdini in his international best-selling book, Influence, the Psychology of Persuasion, which are Reciprocity, Liking, Authority, Scarcity, Consistency and Social Proof. It also shows you how to apply other psychological triggers to your sales and marketing including Loss Aversion, FOMO (Fear of Missing Out) and Price Architecture.


The workshop is based on the work of best-selling author and expert Dr. Robert Cialdini.