Behavioural Economics for Business Workshop

Behavioural Economics & The 6 Yes Triggers of Persuasion

The more we're bombarded with sales and marketing messages, the more we rely on mental shortcuts to help us make buying decisions. Welcome to the fascinating world of Behavioural Economics and Nudge Theory. 

The workshop is based on the best-selling book Influence, the Psychology of Persuasion, by Dr. Robert Cialdini who identified the 6 key nudges we use every day when making buying decisions.

In this workshop you'll learn how to apply the 6 Yes Triggers of human persuasion to your sales and marketing communications. They are:

  • Reciprocity - the give and you shall receive principle

  • Liking - we are more persuaded by people who are similar to ourselves

  • Authority - we are hardwired to respect the views of those in authority

  • Scarcity - how to add perceived value to your offering

  • Consistency - we make decisions based on how we like to be perceived 

  • Social Proof - we follow the wisdom of crowds

They are Reciprocity, Liking, Authority, Scarcity, Consistency and Social Proof. However, we like to call them by a more simple term: the 6 Yes Triggers. The workshop examines them one-by-one and shows you how to apply them to your own sales and marketing. 

It also delves into into other key behavioural biases that affect what makes us buy one offer over another. and ignore another, and how to apply them to your sales and marketing. 

  • Fear Of Missing Out

  • Loss Aversion,

  • Anchoring and Price Architecture

The workshop is based on the work of best-selling author and expert Dr. Robert Cialdini.