Workshops and coaching to suit your needs
Eureka runs full-day and half-day workshops, and as well as the Persuasion Communication Process workshop, we offer more specialist workshops and coaching in persuasion copywriting, brand & brand storytelling and charity communications.
Eureka workshops are open to anyone from freelance individuals and business owners to SMEs.
We also offer curated training packages for larger organizations that can be held either at one of our meeting room locations or in-house at a client's office. This more dedicated approach allows us to tailor the workshops to each client's individual sector and training needs. Contact us for details.
See below for full details of the workshops.
Persuasion Communication Process workshop - full day
The Persuasion Communication workshop shows you how to apply proven principles of effective communication which can be applied across all your sales and marketing. It shows you how to give your sales and marketing communications creative impact as well as persuasive influence, using tried and tested techniques big brands use every day and the latest behavioural science insights that influence decision making. These principles have been adapted specially for small businesses and turned into a complete process that is boh easy to understand and simple to do.
Persuasion Copywriting workshop - half day
Nowadays, we all have to be copywriters whether it's writing landing pages and blogs for websites; social media posts and other online content; or sales emails, leaflets and brochures. The Persuasion Copywriting workshop applies our principles of persuasion specifically to the needs of copywriting to make your copy across all media more effective.
Brand & Brand Storytelling workshop - half day
The behavioural science confirms it - story is the most powerful tool in any sales and marketing communicator's toolbox. This workshop breaks down and explains the structure of emotive and powerful story telling, reveals the secrets of business storytelling and how successful brands do it, and shows you how to tell your own brand or business story. Combining workshop leader Bob Maddams' unique portfolio of business storytelling which includes advertising famous High St brands, creating behaviour change campaigns and working as a journalist for 20 years, you'll leave both informed and inspired to create your own compelling brand or business story.
Charity Communications workshop - half day
Charity communications is a specialist area which requires both sensitive and nuanced messaging. From advocacy to fundraising communications the Eureka approach draws heavily on workshop leader Bob Maddams' extensive knowledge and experience working for both UK charities (Dogs Trust, St Wilfrid's Hospice, Refugee Support) and international NGOs (Oxfam, Unicef, Water Aid).