curated knowledge & creative thinking

Expert sources

Eureka training draws on the knowledge, experience and insights of leading academic thinkers and business leaders. This has been processed into a simple to follow toolkit that can be followed by novice and expert sales and marketing professionals alike. It includes:

On creative thinking

  • Sir Ken Robinson, expert on Creativity and Education whose TED talk has been viewed by over 62 million people  
  • Dave Trott, advertising Creative Director and author of Predatory Thinking and One + One = 3
  • Sir John Hegarty, Chairman and Creative Partner, Bartle Bogle Hegarty, one of the world’s most awarded advertising agencies, and author of Hegarty On Advertising: Turning Intelligence Into Magic.
  • Steve Harrison, advertising Creative Director and author of How To Do Better Creative Work
  • Herschell Gordon Lewis, direct mail copywriter and author of Power Copywriting

Sir Ken Robinson

Steve Jobs

On marketing thinking

  • Steve Jobs, iconic founder of Apple
  • Wally Olins author of On Brand
  • Thomas Kolster, author and founder of the Goodvertising movement, creative advertising that cares
  • Jon Steel, Group Planning Director at WPP and author of Truth, Lies and Advertising, and Perfect Pitch 

On behavioural science thinking

  • Dr. Robert Cialdini, Professor of Marketing and Regent’s Professor of Psychology and author of the international best-seller Influence, The Psychology of Persuasion
  • Daniel H. Pink, author of To Sell Is Human  
  • Richard Thaler & Cass Sunstein creators of Nudge Theory
  • David Halpern, former Director of Number 10’s Behavioural Insights Team
  • Richard Shotton, Founder of Astroten, a consultancy that applies findings from behavioural science to improve marketing and author of The Choice Factory.

Dr. Robert Cialdini


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