Expert sources
Eureka training draws on the knowledge, experience and insights of leading academic thinkers and business leaders. This has been processed into a simple to follow toolkit that can be followed by novice and expert sales and marketing professionals alike. It includes:
On creative thinking
- Sir Ken Robinson, expert on Creativity and Education whose TED talk has been viewed by over 62 million people
- Dave Trott, advertising Creative Director and author of Predatory Thinking and One + One = 3
- Sir John Hegarty, Chairman and Creative Partner, Bartle Bogle Hegarty, one of the world’s most awarded advertising agencies, and author of Hegarty On Advertising: Turning Intelligence Into Magic.
- Steve Harrison, advertising Creative Director and author of How To Do Better Creative Work
- Herschell Gordon Lewis, direct mail copywriter and author of Power Copywriting
Sir Ken Robinson
Steve Jobs
On marketing thinking
- Steve Jobs, iconic founder of Apple
- Wally Olins author of On Brand
- Thomas Kolster, author and founder of the Goodvertising movement, creative advertising that cares
- Jon Steel, Group Planning Director at WPP and author of Truth, Lies and Advertising, and Perfect Pitch
On behavioural science thinking
- Dr. Robert Cialdini, Professor of Marketing and Regent’s Professor of Psychology and author of the international best-seller Influence, The Psychology of Persuasion
- Daniel H. Pink, author of To Sell Is Human
- Richard Thaler & Cass Sunstein creators of Nudge Theory
- David Halpern, former Director of Number 10’s Behavioural Insights Team
- Richard Shotton, Founder of Astroten, a consultancy that applies findings from behavioural science to improve marketing and author of The Choice Factory.
Dr. Robert Cialdini