Persuasion Communication Process - knowledge & skills you'll learn
- The attention economy and why you need Persuasion Communication
- Introduction to standout creativity - the tactics & techniques that big brands use to win attention and how to adapt them to your business
- Impact, communication & persuasion – understanding the structure of all sales and marketing communications
- Basics of Persuasion copywriting – how to write for maximum sales effectiveness
- The 6 Yes triggers – an introduction to the behavioural psychology that influences human decision making
- Explanation of how Persuasion Communication works across all media: websites, social media (including Facebook, Twitter & Instagram), search, content marketing, sales emails, print and even presentations and pitches
Why you need Persuasion Communication
This short video explains why you need the Persuasion Communication process to stand out and win business.
Who the workshop is for
- SMEs
- Business owners
- Marketing executives
- Sales directors, managers and executives
- Content, digital and marketing agencies
- Social media professionals and consultants
- Charities & non-profits
