I wouldn’t call myself creative, so is this for me?
Yes! Actually you are already a lot more creative than you perhaps realise. Cognitive psychologists tell us that creativity is merely a branch of our natural human intelligence. It’s just that in many cases we either don’t know this, or our creative capacities haven’t been developed as much as other areas of our thinking. They also tell us that creativity, or the ability to think creatively, is based on a set of simple principles that can be taught. Our workshops apply these principles and make learning to think more creatively a stimulating and inspiring experience. Creativity is a technique, not a talent
How can Persuasion Communication make my marketing more effective?
All the principles, tactics and techniques that together make up Persuasion Communication have been tested in the real world by highly successful brands that have spent many £millions on them over the years. What the Persuasion Communication Process does is adapt this knowledge and learning and turn it into a tool specially designed for SMEs, charities, agencies, consultants and freelancers.
Will Persuasion Communication save money?
Persuasion Communication saves you money in two key ways. Firstly, by making your sales and marketing messages more effective this increases your Return On Investment (ROI). Secondly, Google and all the major social media platforms are increasingly using a Quality Score mechanic that rewards content that attracts more clicks with better positions, exposure and lower costs per click. This is all dependent on the quality of the message to engage and persuade users, which is what Persuasion Communication is designed to do.
Can Persuasion Communication save me time?
Yes, many small businesses and business owners tell us that they waste hours staring at a blank screen with no idea what to say. Social media in particular, although vital to any businesses success, is a monster that constantly needs feeding. The Persuasion Communication Process helps solve this problem by giving you a range of communications strategies to use. Or to put it more simply, you'll never be lost for what to say again, and creating content will become satisfying job not a thankless chore.
Can I measure Persuasion Communication by results?
Yes, most definitely, and you can do so using whatever analytics or metrics you’re using at the moment. All you have to do is run a simple A/B test. In other words run old messages against new messages you’ve created using the Persuasion Communication Process.
Is Persuasion Communication only for digital and social?
No, Persuasion Communication works wherever and whenever your sales and marketing messages are in front of your customers and clients. So as well as working on your website, and in all the digital and social media channels you use, it also works across the range of customer touchpoints including sales emails and letters, brochures and leaflets, advertising and content and presentations and networking,
Will Persuasion Communication continue to work when the next "big thing" comes along?
Yes, the Persuasion Communication is 100% future proof because it’s not about the platform, or the algorithm, it’s about the human. So whatever the next big thing in tech turns out to be it won't change the way we as human beings react to messaging and make buying decisions.
Is all this behavioural science stuff ethical?
Yes, Persuasion Communication isn't manipulation. On the contrary it recognizes that people can't be manipulated against their will and that we're prepared to be persuaded honestly. Persuasion Communication works when sales and marketing communications talk about brand and business truths, don't exaggerate or over claim, and tell their stories in relevant and convincing ways that respect their audience's intelligence and doesn't try to insult it. Business success relies on building long-term relationships with customers, not chasing one-off sales.
Why do digital and social media agencies need Persuasion Communication?
Digital marketing and social media have been built on targeting which is a highly technical skill, but now the quality of the messaging has become just as important. More and more digital and social media professionals are recognising that the point of difference going forward is the creative and persuasive content of messaging. Persuasion Communication training allows them to raise their creative thinking to the same level as their technical expertise.
Can this make me more creative?
Yes, definitely. Your creative thinking capacities are like a muscle. Once you’ve developed them they become stronger. What's more, you'll be able to see the benefits of thinking more creatively across all your business activities and professional skills. It can have just as big an impact in your day-to-day life too from relationships to getting more out of life.