Charity Communications - knowledge & skills you'll learn

From advocacy to fundraising, there are numerous psychological factors that need to be understood for charity communications to be effective and deliver the desired response. In this Eureka workshop you'll learn the communications strategies and techniques for winning hearts and minds, growing your donor and volunteer base, spreading your story and increasing revenue. It includes:  

  • Advocacy and telling your story
  • The identifiable victim story and how to tell it
  • The all-important difference between being emotional and generating emotion
  • Understanding the psychology of giving and how to tap into it
  • Fundraising that delivers donations
  • Behaviour change strategy and techniques


Much of the learning is based on the knowledge and insights of Peter Singer, Professor of Bioethics at Princeton University and author of The Life You Can Save

"This workshop has changed the way we go about telling our story and how we recruit volunteers and raise money."

Paul Hutchings, Founder, Refugee Support Europe  

 

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